GRRREET YOUR ANGER!
About
Having trouble expressing anger? Unleash your inner rockstar in ALT FUME Music Rage Room! Explore the most dangerous emotion through a range of multisensory activities or simply scream your lungs out in the soundproof room inspired by alt-rock of 90s-2000s. Rock on! 🤘
This is a Final Major Project of my BA course at UAL exploring anger & rock music through branding & design.
website
The brand offers a range of packages suited for those seeking to grrreet and let go of their anger through creativity! The deluxe package 'The Ultimate Rockhead' includes the souvenir CD with a unique song mastered from the recording of the session.
Resonance (2023) is a musical improvisation exploring the emotions of anger and guilt, recorded to demonstrate the deluxe package. Vocal, guitar - Kseniia Osetrova. Recording engineer - Shelby Logan Warne.
UNIQUE SELLING POINT
Posters
identity
Bold and ‘punchy’ visual identity of the brand highlights the energetic combination of alt aesthetic and the emotion of anger through black & white textures.
mascot
Grrreet Cleff, the terrific mascot of ALT FUME! Full of charisma and pent up anger, the eighth note possessed by the spirit of Bass clef goes on a rebellious journey to break the boundaries of musical notation. Whether you absolutely adore or resent him, Cleff won’t leave anyone indifferent!
Just Anger Zine
The zine was the starting point of the project and contains all the research about anger and music from psychological and scientific standpoint, as well as the exploration of rock as a genre and its audience through cultural context.
Read the digital version below